How Bad Websites Can Negatively Affect Your Business

A website can be your business biggest ally on the internet but it can also be your worst enemy if its not correctly optimized. In this article you will find some collateral effects a poorly designed website can have on your business.:

Confused customers

Websites are often the first thing a potential customer looks up when they’re considering doing business with a brand. They’re looking for product information, locations, hours, menus, product photos, prices — information. And if your website is unclear on these points, your customers will be confused.

Your brand suffers

When your website looks great, your brand looks great. Customers expect your website to live up to the high standards of quality that they expect from your brand. If your website is in shambles, what does this communicate to your potential customers?

You don’t show up on Google

Whatever the world is looking for, it starts with a Google search — whether it’s tacos or transmissions. If your website isn’t showing up in search results, then how will customers know your business exists? Customers do want your products — if they can find your website.

The business looks bad

Comparison shopping happens on the web. Potential customers who are deciding between competing restaurants, dermatologists, flower shops, food trucks, lawyers — whatever — are doing those comparisons by looking at websites. It’s critical that a successful business project itself that way.

Nobody buys anything

Your website may have some traffic — but are you selling to your top potential? Customers expect a certain level of comfort before they hit “buy now.” If your website doesn't make the customer feel comfortable, they’re off and running — to competitors with great websites. Or worse, Amazon.

And people wonder

In the final analysis, it all comes to this: What does your website say about your business? An outdated website says you’re out of date. An ugly website says your products are ugly. A non-existent website says your business doesn't exist. Anything less than a great website makes your customer wonder: Is this business great?

Up in a Day isn’t going to let all of these bad things happen to you. 

We’ve saved our clients tons of time, money, and effort by having custom website solutions standing by and ready to be customized to fit the needs of your brand and your business. Our websites that deliver in a day are built to last, rank, and convert. 

Ready to get your website up and running today?

Book a Call to tell us more about your business needs.